We imagine fast, tech-driven, super-fun sports and activities that are short on rules, highly accessible, and instantly gettable.
We survey potential users for ideas, input, and feedback. We also gauge interest, versus delight, versus the willingness to actually commit time, passion, and financial resources.
We engineer low-cost ways to iteratively test our riskiest assumptions and each element of our vision.
To achieve 'activity-market-fit' without fluff or extravagance, we build awesome minimally-viable-prototypes.
We measure our innovations to determine if they are truly compelling users to vigorously participate, and if they are viable, scalable, and potentially repeatable everywhere.
We teach what we learn about trends, innovations (ours and by others), engagement, best practices, and end-user behavior.
Located at the Innovation Hub at UMASS Lowell
110 Canal St.
Lowell, MA 01854
brucewarila @ the email service run by google